No Nazar Founders Arjun Ahluwalia and Varun Ahluwalia Featured in Forbes India

No Nazar and its co-founders, Arjun Ahluwalia and Varun Ahluwalia, have been featured in Forbes India’s Brand Connect article, “Founders Building India’s Most Iconic Brands.” The feature introduces the premium Indian streetwear brand, founded in Gurugram in 2024, and explores its approach to combining contemporary design with the cultural symbolism of nazar, or the evil eye.

For everyone who has been part of No Nazar’s journey, this is a moment to celebrate: our founders, our identity, and the belief that personal style should come from knowing who you are.

Read the feature on Forbes India.

What Does the Forbes India Feature Say About No Nazar?

The feature brings together the ideas at the heart of No Nazar: fearless self-expression, premium craftsmanship, and a connection between modern street culture and tradition.

It highlights our philosophy of living without the constant need for external validation. It also explores how the belief in protection from the evil eye informs the brand’s identity, giving our clothing a story that extends beyond its appearance.

Alongside that creative foundation, the article points to No Nazar’s presence in New Delhi, Mumbai, Pune, and Hyderabad, as well as our direct-to-consumer platform.

For us, seeing these elements together matters. They reflect how we want people to experience No Nazar—from discovering the meaning behind a design to choosing a piece that feels personal.

Meet Arjun Ahluwalia and Varun Ahluwalia, the Founders of No Nazar

Brothers Arjun Ahluwalia and Varun Ahluwalia founded No Nazar with a shared vision: to bring their connection to street culture and the symbolism of protection into a contemporary clothing brand.

That vision gives No Nazar its creative starting point. What we wear can communicate our identity, our attitude, and the ideas we choose to carry with us.

Through No Nazar, the founders explore the relationship between cultural memory and individual expression. A familiar belief becomes a starting point for a graphic. A symbol becomes something you can interpret in your own way. Clothing becomes part of your story.

Discover more about No Nazar and its founders.

The Meaning Behind No Nazar

The name No Nazar draws on the belief in nazar—the evil eye associated with envy and negative intent.

For the brand, that symbolism becomes an invitation to move with confidence, protect your sense of self, and express what matters to you. Protection is a cultural and creative reference woven into our identity.

You do not need to interpret every symbol in the same way to connect with it. You might recognise a tradition, respond to the artwork, or simply appreciate the attitude behind the piece.

That freedom of interpretation belongs to the wearer.

Bringing Cultural Storytelling to Indian Streetwear

No Nazar’s place in Indian streetwear begins with a clear point of view: familiar cultural ideas can inspire clothing that feels contemporary and personal.

Our designs give those ideas room to take new forms through graphics, silhouettes, and everyday styling. The intention is to create pieces people can connect with on their own terms, whether through the meaning behind a motif or the way a T-shirt fits into their wardrobe.

Explore our No Nazar T-shirt collection to discover how that visual identity takes shape.

From Gurugram to a Growing No Nazar Community

Founded in Gurugram in 2024, No Nazar now connects with customers through our online store and a physical retail presence across four Indian cities.

You can discover the brand at Broadway in Delhi, Mumbai, Pune, and Hyderabad, or explore No Nazar online at nonazar.in.

The Forbes India Brand Connect feature marks a meaningful chapter in that journey. To everyone who has worn No Nazar, shared our story, or connected with what we stand for: thank you for being part of it.

Keep expressing yourself. Protect your aura.

Frequently Asked Questions

Who founded No Nazar?

No Nazar was founded by brothers Arjun Ahluwalia and Varun Ahluwalia in Gurugram, India, in 2024.

Has No Nazar been featured in Forbes India?

Yes. No Nazar and co-founders Arjun Ahluwalia and Varun Ahluwalia appear in the Forbes India Brand Connect article “Founders Building India’s Most Iconic Brands.”

What is No Nazar known for?

No Nazar is a premium Indian streetwear brand whose identity combines contemporary design, self-expression, and cultural symbolism inspired by nazar, or the evil eye.

Where can I buy No Nazar?

You can shop through the official No Nazar website at nonazar.in and discover the brand at Broadway stores in Delhi, Mumbai, Pune, and Hyderabad.