About Us

In the heart of street culture in India, where authenticity meets protection, No Nazar was born from a shared vision of brothers Arjun Ahluwalia and Varun Ahluwalia. Growing up immersed in the pulsing energy of street fashion, they discovered something deeper than just clothing – they found a way to merge modern luxury streetwear with ancient wisdom & relevance of Nazar in the modern era. 

No Nazar isn't just another streetwear brand. It's a shield, a statement, and a story woven into every thread. We transform the timeless concept of the Evil Eye protection into contemporary design, creating pieces that don't just turn heads – they ward off the negative energy that tries to dim your shine.

Our collection represents the perfect fusion of street culture's bold self-expression and the protective power of traditional beliefs. Each piece is more than just clothing; it's your personal talisman, carefully crafted to help you move through the world with confidence and security.